Productivity

Top 12 Marketing Agency Software in 2024

Mikas Lukoševičius ·

Aspiring marketing specialist, eager to deliver quality + efficiency to your project management needs. 2024 - Present Junior marketing specialist at Teamhood

marketing agency software

It’s an industry like no other, according to a market research company GlobeNewsWire, the digital advertising and marketing market is expected to reach $786.2 billion in 2026.

Digital tools are necessary if you want to succeed in today’s rapidly changing marketing landscape. Marketing agency software and business tools can significantly amplify your agency’s outreach while minimizing effort and time.

These are specific tools or platforms designed to help marketing agencies manage their projects, manage client relationships, track campaigns, analyze data, and ultimately improve their overall efficiency and effectiveness. This software typically offers a range of features tailored to the specific needs of marketing agencies.

We have compiled a list of the 12 best tools currently available for marketing teams. Check out the table below for a summed-up version of the list and the criteria we were assessing.

TeamhoodMondayHiveSemrushHubspotHootsuiteMauticNiftyClientFlowCanvaTeamwork.comNapoleonCat
BrandTH icon no background464cd3be e2b8 4f9b a572 577e31770f58b19bbff3 c15c 48fa 8040 2eafb3db6551015c3edf 19de 4d03 ac12 73713f6ea1e7f94dcf3a e9ef 4673 80a0 d25bd50a393dimage 14image 15Niftyimage 21canvateamworkimage 20
Capterra Rating4.9⭐⭐⭐⭐⭐4.6⭐⭐⭐⭐⭐4.5⭐⭐⭐⭐4.7⭐⭐⭐⭐⭐4.5⭐⭐⭐⭐4.4⭐⭐⭐⭐4.5⭐⭐⭐⭐4.7⭐⭐⭐⭐⭐4.8⭐⭐⭐⭐⭐4.7⭐⭐⭐⭐⭐4.5⭐⭐⭐⭐4.7⭐⭐⭐⭐⭐
Free PlanYes, Unlimited usersYesYesYesYesYesNoYesNoYesYesNo
Business Pricing$9 per user/month$8 per user/month$5 per user/month$129.95 per user/month$350 per user/month$49 per user/month$350 per user/month$5 per user/month$19 per user/month$12.99 per user/month$12.50 per user/month$32 per user/month
Project Management
Design Features
Gantt Chart
Feedback and comments
Workflow Tracking
Custom Workflows
Kanban Board
Templates
Integrations
Other Features• Open API
• Multi-workspace reports
• Agile performance metrics
• Easy to use
• Customizable dashboards
• Clean interface
• Robust template designs
• Strong SEO tool
• Large keyword database
• User-friendly
• Strong CRM features
• Social media management and tracking
• Educational market niche• Intuitive design
• Organisational timeframes
• CRM and PM software all-in-one• Design templates
• Brand kits
• Strong collaborative features• Manage multiple social media platforms

Why Should You Consider Using Marketing Agency Software?

If you want to level up and scale your marketing agency efforts, you should consider acquiring the right tools. But before that think about what needs are currently not being met with the current tools. Here are four main features we have dissected:

  1. Project management
  2. Design aspects
  3. SEO features
  4. CRM metrics

But besides these, you need to understand what qualifies a marketing agency software as a good one. Look for certain niche features such as the visual Kanban boards and Gantt charts. Perhaps you need more specific social media managing tools supported by many platforms. Your chosen software should be tailored to your requirements as an agency.

How to Choose the Right Marketing Software for Your Agency?

It can be easy to get lost in the many marketing agency software options available. To help you guide yourself more easily, you need to realize what your needs are as a marketing agency. It is best to look for a universal tool with many functions. Unfortunately, no tool covers all of the possible marketing needs. For this reason, you might need to invest in at least a couple of pieces of software.

We have gone through the trouble and compiled a list of top picks currently available in the marketing agency software.

1. Teamhood

Capterra score: 4.9/5 ⭐⭐⭐⭐⭐

Teamhood is a visual project management software for marketing agencies offering a seamless and intuitive project management experience. 

With Teamhood, you can easily delegate work, visualize your projects, and adapt the software to fit your unique workflows. From collaboration tools to task and time management capabilities, Teamhood software provides everything you need to keep your projects on track and your team in sync.

With this tool, you can easily plan your efforts on a Gantt chart or Timeline view, track daily efforts on Kanban boards, and review progress in fully customizable dashboards.

marketing agency tool
Teamhood Kanban Board

Through Teamhood’s intuitive Kanban board, you can effortlessly track progress, assign statuses, and organize tasks into rows. This two-dimensional modelling approach allows you to gain a comprehensive overview of your projects, ensuring nothing slips through the cracks.

Teamhood includes essential Kanban features like Work-in-Progress (WIP) limits. It also offers time tracking and workload management features to effectively schedule your resources and ensure that each client’s requests are fulfilled.

customer marketing agency software

Find out what users have to say about Teamhood.

Key Features

  • Intuitive Kanban board for project visualization 
  • Advanced collaboration tools
  • Comprehensive task and time management
  • Robust reporting and analytics features
  • Seamless integrations with popular applications

Pros: 

  • Easy to adapt and use 
  • Visual and ergonomic Kanban boards 
  • Native time tracking and time-sheet reports 
  • Clean and easy user interface 

Cons: 

  • Only possible integrations are through no-code platforms like Zapier 
  • No desktop app available 

Pricing: Free version with unlimited users, business plans starting at $9 per user/month.

2. Monday

Capterra score: 4.6/5 ⭐⭐⭐⭐

Monday.com is a work management software for a marketing agency that goes beyond traditional project management tools by offering a comprehensive set of features designed to streamline collaboration and drive results.

It allows the users to build a custom workflow, track performance, and analyze results. Plan your efforts with a social media calendar to ensure all client requests are fulfilled on time and in quality.

Visualizing project milestones and dependencies is made easy with Monday.com’s Gantt chart feature. With Docs, you can transform words into workflows and collaborate with your team in real-time. 

Some users have found the platform’s layout to be confusing initially. There were also instances where certain metrics or required fields for reporting were missing. 

Monday.com may have initially lacked a few features, but overall their commitment to innovation and frequent updates are impressive.

Key Features

  • Fully customizable workflows
  • Powerful automations
  • Visual project management

Pros:

  • Seamless integrations
  • Real-time dashboards

Cons:

  • Confusing interface
  • Limited agile features

Pricing: Free version available, business plans starting at $8 per user/month.

3. Hive

hive marketing agency tool
Hive

Capterra score: 4.5/5 ⭐⭐⭐⭐

Hive is a creative agency project management software that allows you to keep all communications including email within one tool. 

With its intuitive interface and powerful proofing and annotation tools, Hive empowers you to navigate intricate approval processes and deliver flawless results. With Hive, you can easily collaborate, annotate, and provide feedback directly on documents and videos, ensuring clear communication and seamless collaboration within your team.

It has native email and group messaging and offers customizable project layouts for easier collaboration and management. However, Hive’s email integration may be less effective if you receive numerous emails with attachments, potentially hindering seamless collaboration across platforms. Also, the chat function can sometimes be a source of frustration, as it may experience occasional glitches.

Key Features

  • Document and Video Proofing
  • Customizable Approval Workflows
  • Project Templates and Visualized Timelines

Pros:

  • Powerful Proofing and Annotation Tools
  • Simple Workflows for Complex Approvals

Cons:

  • Weak email integration
  • Notifications rarely appear

Pricing: Free version available, business plans starting at $12 per user/month.

4. Semrush

Capterra score: 4.7/5 ⭐⭐⭐⭐⭐

Semrush serves as an extensive tool for search engine optimization and keyword exploration, assisting marketing agencies in enhancing website performance, monitoring rankings, and conducting competitor assessments. It furnishes valuable insights into keyword effectiveness, backlink profiles, and on-page optimization strategies.

This tool presents an extensive array of SEO and marketing resources, offering deep insights into website performance. Using Semrush helps to optimise both your online presence and your clients’.

Beyond the capabilities of Google Analytics, Semrush furnishes essential data, facilitating swift identification of avenues to enhance the online visibility of your marketing content and increase website traffic.

Key Features

  • Powerful Tool for SEO
  • Comparison with Competitors
  • Backlink/Keyword Audit

Pros:

  • Large Keyword Database
  • Easy to use for social media management

Cons:

  • Expensive
  • Many useful features are behind more paywalls

Pricing: Free (very limited) version available. Plans start at $129.95/month.

5. Hubspot

Capterra score: 4.5/5 ⭐⭐⭐⭐

HubSpot is renowned for its CRM solutions, but it also boasts a comprehensive marketing automation tool that oversees a myriad of tasks.

With HubSpot, all marketing endeavours are seamlessly integrated and structured around clientele, making it an ideal choice for agencies. From the moment a customer completes a form on your website to their most recent conversation with customer support, it provides invaluable insights into interactions and engagement with your team.

Its suite of marketing tools includes everything from email campaign management to tracking conversion rates and client campaign interactions.

Key Features

  • Leads and Customer Tracking
  • Client Support Features
  • Email Campaign Management

Pros:

  • User-friendly
  • Has everything a CRM software would need

Cons:

  • Geared towards big businesses
  • Confusing workflows

Pricing: Free version available with limited features. Plans start from $350/month.

6. Hootsuite

Capterra score: 4.4/5 ⭐⭐⭐⭐

Hootsuite enables you to schedule and publish your clients’ posts while monitoring their impact. This significantly reduces the time spent manually posting on multiple platforms for each client. It also keeps you updated with current social trends.

Additionally, it provides real-time insights and reports to enhance content, advertisement, and audience engagement results. It’s a scalable tool accessible as a cloud-based software-as-a-service offering.

Key Features

  • Manage multiple social media platforms
  • Track insights into audience engagement
  • Chatbots for Facebook

Pros:

  • Universal tool for social media management
  • Easy and intuitive design

Cons:

  • Poor customer service
  • Difficult to track scheduled posts if a failure occurs

Pricing: Free 30-day trial. Plans start from $99/month.

7. Mautic

Capterra score: 4.5/5 ⭐⭐⭐⭐

Another useful CRM tool providing contact tracking and organizing marketing campaigns. Mautic automates the process of finding contacts by integrating their CRM systems with your daily workflows.

Key Features

  • For educational markets
  • Optimized contact tracking
  • Segmenting contacts and visitors

Pros:

  • Fairly easy setup
  • Strong CRM systems

Cons:

  • Expensive

Pricing: No free version. Starts from $350/month.

8. Nifty

Capterra score: 4.7/5 ⭐⭐⭐⭐

Nifty is one of the best agency management software with built-in project management features. Using this solution, you can overview multiple projects, use Google Docs, and track performance. 

One of Nifty’s standout features is its visual timeline, which provides a clear overview of your project’s progress. Kanban, List, Timeline, Calendar, or Swimlane views, Nifty offers the flexibility to track your work in various ways.

Use this solution to visualize your process and keep track of the current actions.

Refreshing the page to see recently uploaded files can be a minor inconvenience, and the CNAME feature has experienced delays. System notifications cluttering the Discussion streams can be overwhelming, and the ability to delete them is currently unavailable.

Key Features

  • Visual timeline
  • Real-time collaboration
  • Integrated documentation
  • Automated reporting

Pros:

  • Flexible organization
  • Intuitive collaboration tool
  • Everything under one tool

Cons:

  • Chaotic notification system
  • Weak iOS app

Pricing: Free version available, business plans starting at $39 per month.

9. NextAgency

Capterra score: 4.8/5 ⭐⭐⭐⭐

NextAgency is the go-to software system for insurance agencies seeking streamlined management. Designed to cater to health, senior, life agencies, general agencies, and FMOs, NextAgency is a reliable software system.

They are known for built-in reports, which provide valuable insights to analyze sales data and focus your efforts effectively. NextMail, another innovative feature, automates email routing to and from contacts, directly linking them to their case record.

While NextAgency offers a robust solution, the system lacks support for multiple open enrollment event dates, which can be a drawback for groups with dual enrollments. This limitation may require workarounds or manual adjustments to accommodate such scenarios.

Overall, NextAgency continues to be a valuable tool for insurance professionals, and addressing these user concerns would further enhance its usability and overall effectiveness.

Key Features

  • Insurance Agency Management
  • CRM and Marketing Tools

Pros:

  • Seamless Integration
  • Built-in Reports and Analytics
  • Automated Workflows

Cons:

  • Weak email integration
  • Confusing open enrollment dates

Pricing: Business plans start at $60 per user/ month.

10. Canva

Capterra score: 4.5/5 ⭐⭐⭐⭐

Canva is an online collaboration tool that offers a wide range of tools and features for creating visual content, including text generation using AI. It has a wide array of features, templates, and integrations that offer an experience for teams looking to streamline their creative process. 

Canva simplifies teamwork by allowing easy sharing of designs through editable links. Even without a Canva account, collaborators can make edits and leave comments. They also provide 600,000 customizable templates and a treasure trove of options for social media, presentations, and more.  

Canva’s main limitation is its weak free plan. Other mentions are its generic templates, limited font customization, internet dependency, and mobile device performance issues.

Key Features

  • Highly customizable templates
  • Drag and drop editor
  • Invite users to collaborate and edit your projects together

Pros:

  • Easy to use
  • Helpful templates

Cons:

  • Limiting free plan

Pricing: Free version available. Plans start from $12.99/month.

11. Teamwork

Capterra score: 4.5/5 ⭐⭐⭐⭐

Teamwork serves as a project management tool tailored for software development teams collaborating with clients. Its integrated time-tracking solutions make effortless scheduling of tasks and billing clients possible.

Additionally, Teamwork offers reporting, a user-friendly Kanban board, and similar functionalities. It’s advisable to review the complete feature list to make sure all your requirements are met, as certain features may have limitations.

Key Features

  • Client management and billing
  • Powerful reports

Pros:

  • Seamless collaboration
  • User-friendly interface
  • Regular updates

Cons:

  • Weak CRM features
  • Lack of chatting options

Pricing: Free plan available for limited users. Plans begin from $5 per user/month.

12. NapoleonCat

Capterra score: 4.7/5 ⭐⭐⭐⭐

NapoleonCat functions as a social media management platform. It aids in monitoring client engagement and social media revenue, analyzing multiple accounts, and managing subscriber interactions from a unified inbox.

The platform enables tracking client performance across major platforms like Facebook, Instagram, Twitter, and LinkedIn and facilitates report generation based on this collected data.

Key Features:

  • Multiple social media accounts in one inbox
  • Schedule posting on social media
  • Track and compare engagement levels

Pros:

  • Fast and reliable customer support
  • Track every social media profile in one account

Cons:

  • No free version

Pricing: Free 14-day trial. Plan starts from $25.82/month.


Conclusion

We have explored 12 software options for marketing agencies. These are only a fraction of the many solutions available, but they are some of the top-quality picks currently in the market. Stay ahead by choosing the right tools.

Remember to write down what exactly you are looking for in marketing agency software and go through the list again if you need to. Avoid signing up for software deals before doing your homework. Best of luck!

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