12 Best Marketing Resource Management Software (2023)

Having the right tools is an important part of any team’s success. To help you pick yours, we have looked at the various marketing resource management software options available on the market, compared them side by side, and found out what each of them is best suited for.

Here are the results.

What is Marketing Resource Management

Marketing resource management software helps marketing teams to gather, review and organize all of the information related to the marketing campaigns. It allows the teams to automate processes, align actions, centralize data and focus on the creative part of the work.

As such, marketing resource management software is a valuable tool that helps marketing teams reach success. Most MRM tools provide features that allow teams to do the following:

1. Centralize information. This entails documents, processes, briefs, brandbooks, etc.
2. Organize communication. Providing one place to keep feedback, requests, reviews.
3. Streamline the process. Making it more efficient than those of competitors.
4. Ease access to brand material. Allowing for quick access to all materials needed by the team.
5. Analize the process. Ensuring the team can see what worked and what should be improved.

Best MRM Software Overview

This list of the 12 best marketing resource management software meets the criteria mentioned above. However, not all tools are built equal. To show you the key differences, here is a comparison table outlining the main features of each tool discussed below. Check it out for a quick comparison or keep scrolling to get more information on each solution.

1. Teamhood

Capterra score: 5/5 ⭐⭐⭐⭐⭐

Teamhood is a visual project management tool that allows teams to take control of their processes and deliver the best results. This marketing resource management software will be a great choice for those that want to see what is happening in all their campaigns, what needs to be done next, and what assets will be needed for the execution.

Teamhood is complete with various project management features like time tracking that will help bill clients while controlling costs and workload management which will allow for effective resource management and allocation.

Price: Free plan with unlimited users

Website: https://www.teamhood.com/

2. Bynder

Capterra score: 4.4/5 ⭐⭐⭐⭐

Bynder is a marketing resource management software that helps teams to control and manage their process. It provides visual content creation and review, version control, and video and picture editing. As such, this tool can become one hub for all marketing-related activities.

Use it to manage documents, create templates, track the brand standards and produce the artwork that your campaigns require.

Price: Personalized quotes

Website: https://www.bynder.com/

3. Brandfolder

Capterra score: 4.7/5 ⭐⭐⭐⭐

Brandfolder is a marketing resource management software that allows you to easily store, search, review, and edit various campaign-related documents. You can add images, videos, documents, and 3D renderings to be kept and analyzed all in one place for your team to find.

Use this MRM tool to manage your assets and ensure they meet the brand guidelines at all times.

Price: Personalized quotes

Website: https://brandfolder.com/

4. Widen Collective

Capterra score: 4.4/5 ⭐⭐⭐⭐

Widen is a digital asset management platform that allows marketing teams to collaborate on and manage their content. You will be able to upload, edit and tag the marketing assets, collaborate and review the work of your team members, and publish them when the work is ready. This tool also provides analytics on how each asset performs and who is using it.

This marketing resource management software is fit for those looking to bring more order into their file management however it lacks a more proper project board.

Price: Personalized quotes

Website: https://www.widen.com/

Teamhood vs MS Planner – value comparison.

5. Admation

Capterra score: 3.6/5 ⭐⭐⭐

Admation is a project management software created for marketing agencies. As such it offers various project management features that will help marketing teams to manage time, resources, and deliver projects on time. With Admation you will be able to track the project’s progress and analyze results on one platform.

Use this marketing resource management software to merge project management and digital asset management features.

Price: Personalized quotes

Website: https://www.widen.com/

6. TapClicks

Capterra score: 4.3/5 ⭐⭐⭐⭐

TapClicks is a marketing operations platform that allows teams to track campaign performance and make actionable decisions based on this data. This tool integrates your marketing channel data, tracks the performance, and provides analysis to allow you to make decisions on what should be done next.

This is a marketing resource management software for teams that want to monitor their campaign performances and collaborate with the sales team on utilizing various opportunities.

Price: Free trial available

Website: https://www.tapclicks.com/

7. Screendragon

Capterra score: 4.7/5 ⭐⭐⭐⭐

Screendragon is a work management solution for marketing agencies. As such, it is equipped with asset management, resource management, and analytics features that help teams to structure and track their progress. By using this solution, agencies can create and track their marketing calendar while monitoring milestones and reviewing results.

This marketing resource management software will fit teams that require asset and project management.

Price: Personalized quotes

Website: https://screendragon.com/

8. Marvia

Capterra score: 4.3/5 ⭐⭐⭐⭐

Marvia is a marketing resource management tool that allows you to increase brand consistency and track campaigns through multiple channels. Use this tool to document the brand guidelines, store brand assets, and create branded templates. Share this information with anyone that works with your brand to ensure they fit the brand identity.

This marketing resource management software allows you to create a centralized hub of marketing information that then can be used throughout the company no matter the location.

Price: Personalized quotes

Website: https://www.getmarvia.com/

9. IntelligenceBank

Capterra score: 4.8/5 ⭐⭐⭐⭐

IntelligenceBank is a digital asset management solution for marketing agencies. This tool helps manage, control and search for the digital content produced by your team. IntelligenceBank makes it easier for teams to find the right files with auto-tagging and customizable collections. While the team members can collaborate on the new content by sharing comments and reviewing the work of others.

Lastly, you can use this tool to edit your files and share them straight to social media channels.

Price: Personalized quotes

Website: https://www.intelligencebank.com/

Best MS Teams integrations.

10. CoSchedule Marketing Suite

Capterra score: 4.4/5 ⭐⭐⭐⭐

CoSchedule is a marketing project management tool aimed at teams that need to add more structure to their processes. With this solution, you can create and manage marketing calendars, review the process to eliminate bottlenecks, see how your content performs and adjust according to the market response.

Price: Free version available

Website: https://coschedule.com/

11. Monday.com

Capterra score: 4.6/5 ⭐⭐⭐⭐

Monday is a work management platform that allows teams to collaborate and execute projects. Using this solution the marketing teams can visualize their process, track the stages of each campaign, and share related files within the tool.

There is an ability to assign team roles and manage user permissions which comes in handy when working with outside freelancers.

Price: Free

Website: https://monday.com/

12. Dreamdata

Capterra score: 4.9/5 ⭐⭐⭐⭐

Dreamdata is a marketing attribution platform that helps teams and companies to see what drives the revenue. This solution gathers various information and allows its users to determine ROI, attribute the best-performing channels, benchmark growth, and predict the revenue that is yet to come.

Although focused mostly on the attribution of revenue, this solution offers a variety of MRM features and as such can be a good meeting point for those that want to do both.

Price: Free

Website: https://dreamdata.io/

Best engineering project management software.

Which MRM software to choose?

Still on the fence about which solution is best for you? Then try to identify what is the key reason for looking to get a marketing resource management tool for your team. Is it to manage assets and resources, track channels, or to organize the process? Depending on your answer, pick a few options from this list and try them out to see which is the best fit.

If you are looking to visualize your team’s process and get a better understanding of what the team is working on, try out Teamhood.

Visual work management for high performing teams.

Make your marketing team a champion

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Dovile Miseviciute

Passionate content marketer looking to bring better solutions to the project management space.

2020 - Present Marketing specialist at Teamhood.
2014 - 2020 Marketing manager for Eylean.