Project Management

12 Best Visual Product Roadmap Software (2024)

Dovile Miseviciute ·

product roadmap software

In any product creation, it is important to have a plan. You may not know how the final version will feel or look like, but having a product roadmap helps you keep on track and prioritize various ideas and initiatives.

To make this process smoother, many product owners choose to visualize their path with product roadmap software. And there are quite a few options on the market to choose from. 

In this post, I look at the most popular product roadmap tools and compare them side by side to make your decision easier.

Product roadmap software comparison table

TeamhoodYouTrackProductboardAsanaProductPlanAirfocusTrelloMiroJiraCraft.ioMonday.comWrike
BrandteamhoodYouTrackproductboardasana iconproductplan iconairfocustrello iconmirojiracraftmonday iconwrike icon
Capterra4.9⭐⭐⭐⭐⭐4.4⭐⭐⭐⭐4.7⭐⭐⭐⭐4.5⭐⭐⭐⭐4.5⭐⭐⭐⭐4.5⭐⭐⭐⭐4.5⭐⭐⭐⭐4.7⭐⭐⭐⭐4.5⭐⭐⭐⭐4.5⭐⭐⭐⭐4.6⭐⭐⭐⭐4.3⭐⭐⭐⭐
Free PlanUnlimitedUp to 10 usersNoYesNoNoYes3 boardsYesNo2 SeatsYes
PricingFrom $9.50From $4From $20From $11From $39From $69From $5From $8From $8.15From $19From $9.50From $9.80
Roadmap management
Milestones
Baseline tracking
Prioritization
Timeline view
Guest access
Collaboration
Other Qualities• Visual milestones
• Guest access
• Advanced dashboards
• Collaboration
• Automated feedback consolidation• Visual
• Feedback solution
• Enterprise focus
• Visual
• Custom priority charts
• Feedback
• Task automation
• Integrations
• Roadmap templates
• Flexible
• Developer-friendly
• Complex
• Various planning levels
• Data filtering
• Task automation
• Integrations
• Proofing feature
• Folders

Features of product roadmap software

To select between the various options on the market, I decided to focus on the most important features of product roadmap software. While this list may not ideally match the one you have for your team, it covers the main requirements of such tooling. Thus giving us a fair vantage point to measure the tools against each other.

Here are the features discussed in the further comparison:

  • Roadmap management – the ability to create and track product roadmap.
  • Milestone tracking – marking and tracking important milestones as the product is being developed.
  • Prioritization – differentiating tasks based on their priority and importance.
  • Timeline visualization – viewing product plans in a timeline view.
  • Guest access – ability to control what information is shared with guest users.
  • Collaboration – features that allow to share information and work easily within a team.

How we selected the product roadmap tools for this post

Our editorial team writes all of our review posts. We spend a significant amount of hours researching and evaluating each tool, measuring it against the specific criteria we’ve established for its category. Importantly, our articles are never influenced by payment from any app or links to any site. We highly value our readers’ trust in us for providing genuine evaluations of tools and opinions we find on platforms such as Capterra, G2, or other industry-authority websites.

1. Teamhood

roadmap kanban board

Capterra score: 4.9/5 ⭐⭐⭐⭐⭐

Teamhood is a visual project management software that covers the full lifecycle of the product. Thus it is a great product roadmap software option, allowing the team to cover everything from initial idea to shipment.

Teamhood is flexible in the way you can visualize your work, thus you will be able to lay out the roadmap in different forms – A list, a Gant chart, or a Kanban board just like you see above. Moreover, you can easily review all of your plans in a timeline view thus clearly understanding the schedule, dependencies, and time limitations.

multiple-board-timeline

With Teamhood, you will be able to define and track important milestones, collaborate on the execution of your plan, and invite guests to view specific information as well as work with your team when needed. With a full Kanban application and various reporting features, Teamhood will allow you to ensure your product is delivered smoothly.

Pros:

  • Multiple ways to visualize product roadmap
  • Easy guest access and collaboration
  • Baseline tracking against current progress
  • Custom fields for ICE, RICE calculations

Cons:

  • Some integrations available only through Zapier

Price: Unlimited free users, business plans start at $9 per user/month.

Website: https://teamhood.com

2. YouTrack

YouTrack

Capterra score: 4.4/5 ⭐⭐⭐⭐

Youtrack is a project management system that allows for teams from different backgrounds to work together. Here, you will find various collaboration features, integrations, and views that will make product management easier.

In terms of being a product roadmap tool, YouTrack offers roadmap tracking, timeline view, and guest access so that you can create and share the product plans amongst the whole team. Some users report though that the Agile application leaves much to be desired. Thus, if this is something you wish for your tooling, other options on this list may prove superior.

Pros:

  • Visual dashboards and reports
  • Good collaboration features

Cons:

  • Lacks milestone tracking
  • Agile application incomplete

Price: Free plan available for up to 10 users, business pricing starts at $4 per user/month.

Website: https://www.jetbrains.com/youtrack/

3. Productboard

productboard

Capterra score: 4.7/5 ⭐⭐⭐⭐

ProductBoard is a product roadmap software for product managers. This solution aims to give the product owners a space to gather user requests, ideas, and requirements into one place and then review them more efficiently and with greater focus.

In this tool, you will find various integrations, automation, and collaboration features, allowing you to turn user feedback into trackable plans. This is done via automated feedback consolidation, adjustable roadmap visualization, and reports to track progress.

Pros:

  • Automatic feedback consolidation
  • Dynamic roadmaps and updates

Cons:

  • Users report some issues with gathering and registering feedback

Price: Business pricing starts at $20 per user/month.

Website: https://www.productboard.com

4. Asana

asana

Capterra score: 4.5/5 ⭐⭐⭐⭐

Asana is a project management software that gives you the option for product roadmap creation. Using the built-in Kanban and list views, you can create a separate board dedicated to your backlog. From here, you will be able to prioritize the items, assign them to your team members, and execute the plan.

Being a project management software, you will find various reports and additional possibilities with Asana. The product roadmap management feature may not be the most advanced but will work if you simply need a place to visualize your plans before committing to work.

Pros:

  • Visual and easy to use
  • Various views to visualize the roadmap

Cons:

  • May lack some more advanced features

Price: Free plan available, business pricing starts at $11 per user/month.

Website: https://asana.com

5. ProductPlan

productplan

Capterra score: 4.5/5 ⭐⭐⭐⭐

ProductPlan is a product roadmap software for product strategy creation. Here, you will find views such as timeline, list, and Kanban, allowing you to decide what type of visualization fits your planning needs the best.

ProductPlan is an enterprise-focused tool, thus you will find the ability to share your views, via guest access links. To pull in all the data required for the planning, you can choose from various built-in integrations. This solution is heavily focused on the planning of the roadmap, thus, there are few features for the execution of tasks themselves.

Pros:

  • Enterprise-focused
  • Built for planning the roadmap

Cons:

  • Some users report issues with delays

Price: Business pricing starts at $39 per user/month.

Website: https://www.productplan.com

6. Airfocus

airfocus

Capterra score: 4.5/5 ⭐⭐⭐⭐

Airfocus is a product roadmap software formed like a modular system. It allows you to shape the workflow you wish to work in, choosing which steps to include, and which can be skipped.

Here you will find views such as list, Kanban, and timeline, as well as the ability to mark milestones and plan out your roadmap. Airfocus offers a good selection of integrations to ensure accurate data no matter where you work.

Pros:

  • Automated feedback registration
  • Customizable priority charts

Cons:

  • Lacks level of detail on tasks
  • Timeline view usability can be patchy

Price: Business pricing starts at $69 per editor/month.

Website: https://airfocus.com

7. Trello

Trello vs Sinnaps Kanban

Capterra score: 4.5/5 ⭐⭐⭐⭐

Trello is one of the best-known task management platforms on the market. But did you know if can easily be used as a product roadmap tool as well?

While this will not be the most advanced application or the one that offers the most functionality, Trello can be a good product roadmap tool for smaller teams. If you are looking for something to visualize and prioritize your plans on a visual surface, this may be your tool. Keep in mind, that managing priorities and tasks will grow more difficult as their numbers increase. Thus, this is the best option for small initiatives or teams.

Pros:

  • A visual tool that focuses on what needs to be done
  • Easy to use

Cons:

  • Will be hard to scale
  • Does not have a full set of features

Price: Free plan available, business pricing starts at $5 per user/month.

Website: https://trello.com

8. Miro

miro

Capterra score: 4.7/5 ⭐⭐⭐⭐

Miro is a collaborative online whiteboard and thus a bit different from the rest of the tools on this list. Nonetheless, it provides the option to plan and prioritize a backlog, thus making it a good addition for you to look through.

Contrary to other product roadmap software, Miro allows you to create everything you will be using. You are free to pick the format and the style that suits you best. Having said that here you will find various templates for the product roadmap, timeline view, and other views required for product management. If you like to determine your way of working, this may be the tool for you.

Pros:

  • Flexible workspace that you can build how you like
  • Various templates to ease into the process

Cons:

  • Requires some understanding of the process
  • May be better suited for advanced users

Price: Free plan available for up to 3 boards, business pricing starts at $8 per user/month.

Website: https://miro.com

9. Jira

jira

Capterra score: 4.5/5 ⭐⭐⭐⭐

Jira is a project management management software built for engineering teams. Here you will find everything that is needed to execute projects from the initial idea to final delivery.

While this solution is not positioned as a product roadmap software per-se, it can easily be used for this purpose. Use the list and Kanban views to plan out the backlog, prioritize and collaborate with the team on execution. Since Jira is focused on developper teams, it may seem more complex comared to other tools on this list.

Pros:

  • Varied project management functionalities
  • Software development focus

Cons:

  • Highly technical, may be difficult to learn

Price: Free plan available for up to 10 users, business pricing starts at $8.15 per user/month.

Website: https://jira.com

10. Craft.io

craft

Capterra score: 4.5/5 ⭐⭐⭐⭐

Craft.io is an end-to-end product management platform. it allows you to use multiple views and prioritization techniques suchs as ICE and RICE to review, and plan out the product work. You will also find powerful filters to help you refine the initiaves and minimize views with only important information.

This is a product roadmap software that allows you to create intricate and accurate plans for the product. However, there is no task execution or progress tracking, which would have to be done in a different place with the project team.

Pros:

  • Good selection of views and level of detail
  • Filtering options to minimize noise

Cons:

  • Not suitable for project execution tracking

Price: business pricing starts at $19 per user/month.

Website: https://craft.io

11. Monday.com

monday.com-review

Capterra score: 4.6/5 ⭐⭐⭐⭐

Monday.com is a visual project management tool aimed at project planning as well as project execution. Using the list and timeline views, you will be able to define and prioritize ideas, as well as plan them against the important milestones and schedule.

This product roadmap tool option is oriented towards cross-fucntional teams that need to plan and execute work in one place.

Pros:

  • Visual tool with multiple views
  • Milestone tracking

Cons:

  • Limited Agile capabilities

Price: Free plan available, business pricing starts at $11 per user/month.

Website: https://monday.com

12. Wrike

wrike-review

Capterra score: 4.3/5 ⭐⭐⭐⭐

Wrike is a project management platform that can also be used as a product roadmap tool. It allows you to gather ideas and prioritize them in the Kanban-style board, and then set your roadmap plans into a schedule using a timelines view.

For those with specific things to reach dates to meet, there is also an option to add milestones. Wirke is a visual tool that will carry your team from idea generation to actual work on the product. If this is something you are looking for, this may be the tool for you.

Pros:

  • Product roadmap planning
  • Native proofing feature for design files

Cons:

  • Limited Agile application

Price: Free plan available, business pricing starts at $9.80 per user/month.

Website: https://www.wrike.com/vah/

Product roadmap software – Summary

What is the best product roadmap software for you, will greatly depend on what type of work you do as well as your position. As you can see from the list above, there are tools solely for roadmap planning, while others allow one to track the items as the team begins working on them as well.

To find the perfect tool for you, look at your current process and mark what is working. These are your musts for the new tool. Then, look at what is not working and add those things to the requirement list as well. Review the options with those requirements in hand and surely, you will find something that fits your team.

Looking for a tool to manage the full project lifecycle? Check out Teamhood – it carries a variety of features and is free to use!

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Passionate content marketer looking to bring better solutions to the project management space.

2020 - Present Marketing specialist at Teamhood.
2014 - 2020 Marketing manager for Eylean.

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